Six Tips for the Next Six Months: The Road to Recovery for DMOs

Devised by Florian Herrmann; Written by Fallyn Richmond Nearly a year into the COVID-19 pandemic and it’s beginning to feel like a too-long road trip....

Five Tactics for 2021: Reboot Your International Marketing Plan

Devised by Florian Herrmann; Written by Fallyn Richmond Trends to Guide Your 2021 International Marketing Plans Go West Summit hosted a digital inform...

Riding the Second Wave: Creative Marketing Ideas for Destinations During the Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond Riding the first wave of the COVID-19 pandemic was a considerable adjustment for the travel ma...

Dancing with the Tiger: Travel Marketing During the COVID-19 Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond German virologists nicknamed COVID-19 management a dance with a tiger. Mimicking how one would...

Opening Up Borders: Possible Scenarios for the United States

Devised by Florian Herrmann; Written by Fallyn Richmond In the early stages of the response to COVID-19, officials acted quickly to curtail contagion ...

trash pile in Polermo Sicily

The Pandemic Of Plastic And Trash: Ideas For Tourism Managers And Businesses

Since we have been experiencing the world’s most impactful pandemic since the Spanish Flu, we also see the “silent growth” of plastics and trash being...