In Defense of Travel

As surely as tourism is defined by its locomotive character, travel is marked by its presence in the moment. I say, go places. Carefully. And when you...

Fostering Global Togetherness: How Herrmann Global Redefines Remote Work Culture

In the bustling world of today, Herrmann Global stands out as a shining example of a company that has mastered the art of fostering a supportive, welc...

How My Perspective on Research has Changed

In June, I attended the Annual Conference of the International Travel and Tourism Research Association (TTRA) together with my colleague Maria Pradiss...

Webinar: International Travel Intention to the USA for 2023 & 2024

Herrmann Global invites you to a webinar to learn about travel intention to the United States among key international markets May 17 at 11 a.m. MDT. R...

How to Make Tourism Positive for Your Community

By Wolf Johnson Tourism, at its core, not only gives us an open and meaningful look at the world, but it inspires us within our day-to-day lives. Our ...

5 Preguntas que los Destinos Turísticos Deben Responder para Atraer Turismo iInternacional

  EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRAS AÑO, DE FORMA SOSTENIDA Y SOSTENIBLE? 5 PREGUNTAS COM...

5 Questions Destinations Should Answer to Attract Inbound International Tourism

THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-YEAR, IN A SUSTAINABLE WAY? 5 QUESTIONS AS A PROCESS ...

Untraveled: A New Unjourney to Dealing with Challenges Like Covid-19

The Terror of Variants: The fear generated among nations throughout the world by the recent emergence of the Omicron Variant of the COVID-19 virus has...

Woman looks at Dead Horse Point State Park in the winter

4 Trends Every DMO Should Embrace in 2021

Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to solve while the pieces continually change. But th...

To Germany and Back Again

I just returned from visiting family and friends in Germany, my first time in Europe since before the pandemic began. During my travels, I saw persona...