Our Mission
Our mission is to develop a versatile tourism strategy that connects with both domestic and global travelers. While many marketing firms focus solely on domestic advertising, we specialize in a hybrid tourism marketing approach, allowing your unique story to reach audiences locally and globally. This adaptability enables us to target markets effectively in changing times.
Our Team
Our team is made up of individuals that are passionate about travel and tourism. With over 50 years of combined tourism and digital marketing experience among our team members, we believe our expertise can be a valuable asset to your business or destination.
Operations & Business Development
Florian Herrmann
Founder & CEO
Mary Herrmann
Co-Founder & COO
Adam Bridgeford
VP of Business Development
Kiana Lee
VP of People & Culture
Claudia Rier
Head of Business Development - Europe
Shelby Fitzgerald
Business Development Manager
Austin Hawkins
Sales Account Manager Trainee
Client Services
Digital Marketing
Patricia Roos
VP Global Strategies
Manuella Arnolin
Multilingual Social Media Strategist
Danella Myers
VP of Digital Strategy
Kassia Vinsel
Creative Director
Research
Key Collaborators & Contributors
Jennifer Bartlett Henriques
Global Travel Trade Executive
Margo Stoney
Creative Strategist
Mathias Eichler
Web Developer
Our Ambassadors
Our ambassadors tell the stories of destinations by capturing what’s unique and authentic about them. Through photos, videos, and words, they make destinations come to life.
Fun Facts
0
Number of languages the Herrmann Global team is fluent in, collectively.
0 +
Herrmann Global works with more than 100 destinations, attractions and brands.
0
The number of different countries we have team members living in.
