Herrmann Global is a strategic tourism marketing firm headquartered in the Rocky Mountains with offices in the US and Europe. We are a passionate team of creative digital marketing experts providing a global perspective for outdoor and travel brands small and large.

Our Mission

Our mission is to develop a versatile tourism strategy that connects with both domestic and global travelers. While many marketing firms focus solely on domestic advertising, we specialize in a hybrid tourism marketing approach, allowing your unique story to reach audiences locally and globally. This adaptability enables us to target markets effectively in changing times.

Our Team

Our team is made up of individuals that are passionate about travel and tourism. With over 50 years of combined tourism and digital marketing experience among our team members, we believe our expertise can be a valuable asset to your business or destination.

Operations & Business Development

Florian Herrmann

Florian Herrmann

Founder & CEO
Mary Herrmann

Mary Herrmann

Co-Founder & COO
Adam Bridgeford

Adam Bridgeford

VP of Business Development
Kiana Lee

Kiana Lee

VP of People & Culture
Claudia Rier

Claudia Rier

Head of Business Development - Europe
Shelby Fitzgerald

Shelby Fitzgerald

Business Development Manager
Austin Hawkins

Austin Hawkins

Sales Account Manager

Client Services

Casey Adams

Casey Adams

VP of Client Services
Duke

Duke

Office Dog

Digital Marketing

Patricia Roos

Patricia Roos

VP Global Strategies
Manuella Arnolin

Manuella Arnolin

Global Marketing Manager
Danella Myers

Danella Myers

VP of Digital Strategy
Kassia Vinsel

Kassia Vinsel

Creative Director
Shannon Lowery

Shannon Lowery

Content Director
Wolf Johnson

Wolf Johnson

Digital Marketing Strategist
Giselle Coronado

Giselle Coronado

Social Media Manager

Research

Santiago Rodríguez

Santiago Rodríguez

VP of Tourism Research & Strategy
Melanie Soules

Melanie Soules

Tourism Research Analyst

Key Collaborators & Contributors

Jennifer Bartlett Henriques

Jennifer Bartlett Henriques

Global Travel Trade Executive
Margo Stoney

Margo Stoney

Creative Strategist
Mathias Eichler

Mathias Eichler

Web Developer
Paul Doran

Paul Doran

Webmaster
Andi Jaspersen, CDME

Andi Jaspersen, CDME

Public Relations Director

Our Ambassadors

Our ambassadors tell the stories of destinations by capturing what’s unique and authentic about them. Through photos, videos, and words, they make destinations come to life.

Visit USA Parks Ambassadors →

Untraveled Ambassadors →

Fun Facts

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Number of languages the Herrmann Global team is fluent in, collectively.

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Herrmann Global works with more than 100 destinations, attractions and brands.

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Interested in joining our team?