Herrmann Global is a strategic tourism marketing firm headquartered in the Rocky Mountains with offices in the US, Germany, and Hong Kong. We are a passionate team of creative digital marketing experts providing a global perspective for outdoor and travel brands small and large.

Our 2021 Mission

To develop a hybrid tourism strategy connecting with domestic and global travelers.

While many marketing firms focus solely on domestic advertising, we have the ability to introduce a hybrid tourism marketing strategy by which your unique story can resonate both locally and globally. This allows us to adjust the markets we target nimbly in this time of change.

We see opportunities from the outside, yet we create your unique story from the inside by respecting your cultural heritage and natural surroundings. 

Our Platforms

Visit USA Parks
Visit USA Parks is a platform that connects road trippers with America’s best-kept secrets by crafting meaningful stories about small to midsize destinations. The Visit USA Parks community includes domestic and international travelers interested in visiting national park destinations in the United States. Visit USA Parks serves as a travel planning portal that provides information including bucket list things to do, travel tips, road trip ideas and detailed itineraries.
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Untraveled
Untraveled is a platform that connects world travelers with places that are lesser known, with an emphasis on respecting indigenous cultures and understanding the negative effects of over-tourism. The Untraveled community embraces responsible travel and values the economic, cultural, and environmental contribution of tourism to communities.
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Our Team

Our team is made up of individuals that are passionate about travel and tourism. With over 50 years of combined tourism and digital marketing experience among our team members, we believe our expertise can be a valuable asset to your business or destination.

Florian Herrmann

Florian Herrmann

Founder & CEO
Mary Herrmann

Mary Herrmann

Co-Founder & COO
Patricia Roos

Patricia Roos

VP Global Strategies
Adam Bridgeford

Adam Bridgeford

Account Director
Casey Adams

Casey Adams

Client Servies Director
Danella Myers

Danella Myers

Marketing Director
Tobey Schmidt

Tobey Schmidt

Digital Content Strategist & Photographer
Manuella Arnolin

Manuella Arnolin

Multilingual Social Media Strategist
Sammy C.H. Li

Sammy C.H. Li

Content Strategist China/Hong Kong
Fallyn Richmond

Fallyn Richmond

Social Media Manager
Mathias Eichler

Mathias Eichler

Developer
Giselle Field

Giselle Field

Creative Director
Duke

Duke

Office Dog

Our Ambassadors

Our ambassadors tell the stories of destinations by capturing what’s unique and authentic about them. Through photos, videos, and words, they make destinations come to life.

Emily Taylor

Emily Taylor

National Park Outdoor Enthusiast
Whitney James

Whitney James

Adventure Storyteller
David Rule

David Rule

World Explorer
Tobey Schmidt

Tobey Schmidt

Adventurer & Photographer
Kurt Box

Kurt Box

Back Roads Traveler

Fun Facts

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Number of languages the Herrmann Global team is fluent in, collectively.

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Herrmann Global works with more than 100 destinations, attractions and brands.

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The average engagement rate for our content campaigns is 18%.