About Herrmann Global

Herrmann Global is a tourism digital marketing agency that connects domestic and international travelers with small destinations by creating and distributing outstanding content. We are an innovative branding, marketing, and publishing think tank located in the heart of the Rocky Mountains. We live and breathe our passion for experience-based travel by exploring global destinations large and small. Together with your stakeholders, we develop plans and tactics to amplify a unique and superior visitor experience utilizing the latest trends in technology, including mobile and social media.

We believe we can make a difference in people of all ages taking a vacation of a lifetime connecting the world’s best kept secrets with passionate travelers sharing their experience worldwide.

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Our Core Expertise In Destination Marketing


  • Destination Assessment
  • Secret Shopping
  • AB Testing


  • Multilingual Content Strategy
  • Destination Branding
  • Digital Storytelling
  • Product Development


  • Paid Digital Advertising
  • Earned Media
  • International SEO


  • Global Market Segmentation
  • Data Reporting
  • ROI & Booking Analysis

Meet the Team

Florian Herrmann

Florian Herrmann

Founder, CEO


Mary Herrmann

Mary Herrmann

Co-Founder, COO


Patricia Pupek

Patricia Pupek

International Tourism Marketing


Casey Adams

Casey Adams

Client Services Director


Adam Bridgeford

Adam Bridgeford

Account Director

Danella Myers

Danella Myers

Marketing Director


Emily Taylor

Emily Taylor

Editor & Photo Journalist

Manuella Arnolin

Manuella Arnolin

Multilingual Social Media Strategist


John Schultz

John Schultz

Web Developer

David Rule

David Rule

Videographer & Photographer

This could be you!

Partnerships and Clients

Our Brands

What Clients Say


Herrmann Global & Visit USA Parks has worked with us to help identify key markets and booking behavior from international travelers ready to visit the Grand Canyon. These efforts have impacted our hotel revenue growth by almost 12% year-over-year.

Rich Milliron | Revenue Manager

Grand Canyon Plaza Hotel


The team of Herrmann Global provided us with fast and professional service to help increase our off-season visitation. We were surprised about all the tangible results and we look forward to developing more tactical campaigns with them in the future.

Mallory Burton | Director of Marketing

Canyonlands By Night & Day


The film crew at HMS Global was a pleasure to work with. They efficiently made use of the short amount of time they had in Helena and in return produced a beautiful video in an influencer style that will speak volumes to our target mountain biking audience.

Heidi O'Brien

Visit Helena


Herrmann Global provided Visit El Paso with fast, reliable and professional service.  Their team is creative, talented, and committed to creating top quality work.  It was a pleasure working with them and we look forward to developing more content with them in the future.

Leesy McCorgary | Digital Marketing Manager

Destination El Paso


Colorado Parks and Wildlife enjoyed partnering with Travel on Global to film and produce 360 videos for seven of Colorado's state parks. Their team: coached us through utilizing the new technology; beautifully scripted each parks story; delivered professional videos on-time; and showcased authentic user experiences which is what we had hoped for.

Debbie Lininger | Marketing Coordinator

Creative Services and Marketing


We have been very pleased with our partnership with Visit USA Parks. The team and their ambassadors have always been a true pleasure to work with—very professional, competent, and friendly.

Tawni Thompson | Executive Director

Bishop Area Chamber of Commerce & Visitors Bureau

Contact Us

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