We are an innovative branding, marketing, and publishing think tank located in the heart of the Rocky Mountains. We live and breathe our passion for experience-based travel by exploring global destinations large and small. Together with your stakeholders, we develop plans and tactics to amplify a unique and superior visitor experience utilizing the latest trends in technology, including mobile and social media.

We believe we can make a difference in people of all ages taking a vacation of a lifetime connecting the world’s best kept secrets with passionate travelers sharing their experience worldwide.

Get the latest insights on travel marketing from the experts at Herrmann Global

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About Us

Our Core Expertise In Destination Marketing

Research

  • Destination Assessment
  • Secret Shopping
  • AB Testing
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Create

  • Multilingual Content Strategy
  • Destination Branding
  • Digital Storytelling
  • Product Development

Amplify

  • Paid Digital Advertising
  • Earned Media
  • International SEO

Measure

  • Global Market Segmentation
  • Data Reporting
  • ROI & Booking Analysis
Our Approach

 

Meet the Team

Florian Herrmann

Florian Herrmann

Founder, CEO

 

Meet Florian
Mary Herrmann

Mary Herrmann

Co-Founder, COO

 

Meet Mary
Patricia Pupek

Patricia Pupek

International Tourism Marketing

 

Meet Patricia
Casey Adams

Casey Adams

Client Services Director

 

Meet Casey
Adam Bridgeford

Adam Bridgeford

Account Director

 

Meet Adam
Emily Taylor

Emily Taylor

Editor & Photo Journalist

 

Meet Emily
Alana Benson

Alana Benson

Social Media Strategist

 

Meet Alana
David Rule

David Rule

Videographer & Photographer

 

Meet David
Manuella Arnolin

Manuella Arnolin

Multilingual Social Media Strategist

 

Meet Manuella

This could be you!

Visit Our Careers Page

Partnerships and Clients

Our Brands

What Clients Say

 

Herrmann Global & Visit USA Parks has worked with us to help identify key markets and booking behavior from international travelers ready to visit the Grand Canyon. These efforts have impacted our hotel revenue growth by almost 12% year-over-year.

Rich Milliron | Revenue Manager

Grand Canyon Plaza Hotel

 

The team of Herrmann Global provided us with fast and professional service to help increase our off-season visitation. We were surprised about all the tangible results and we look forward to developing more tactical campaigns with them in the future.

Mallory Burton | Director of Marketing

Canyonlands By Night & Day

 

The film crew at HMS Global was a pleasure to work with. They efficiently made use of the short amount of time they had in Helena and in return produced a beautiful video in an influencer style that will speak volumes to our target mountain biking audience.

Heidi O'Brien

Visit Helena

 

Herrmann Global provided Visit El Paso with fast, reliable and professional service.  Their team is creative, talented, and committed to creating top quality work.  It was a pleasure working with them and we look forward to developing more content with them in the future.

Leesy McCorgary | Digital Marketing Manager

Destination El Paso

 

Colorado Parks and Wildlife enjoyed partnering with Travel on Global to film and produce 360 videos for seven of Colorado's state parks. Their team: coached us through utilizing the new technology; beautifully scripted each parks story; delivered professional videos on-time; and showcased authentic user experiences which is what we had hoped for.

Debbie Lininger | Marketing Coordinator

Creative Services and Marketing

 

We have been very pleased with our partnership with Visit USA Parks. The team and their ambassadors have always been a true pleasure to work with—very professional, competent, and friendly.

Tawni Thompson | Executive Director

Bishop Area Chamber of Commerce & Visitors Bureau

Contact Us

We would like to hear from you. Send us a quick message.