Herrmann Global is a leading tourism insights and marketing agency utilizing the latest digital technologies along with authentic storytelling to create cost-effective campaigns for global tourism brands that inspire sustainable & meaningful travel. 

Case studies

Global Tourism Recovery Program: Park City, UT

Global Inbound Marketing for the Dolomites

beautiful sunset on rocky plateau, Grand Staircase Utah

Rural Tourism Coop Generates International Bookings

More Case Studies

Our Approach & Our Services

 

Our strategy is simple: Build your brand from the bottom up – stories that matter. 

  • 1.Research & Strategy

     

    Sentiment analysis

    Destination assessment

    Content audit

    SEO analysis

    Global market forecasting

    ROI reporting

    Economic impact study

  • 2.Create Multilingual Stories

     

    Visual assets
    – photos & authentic videos

    Inspirational content
    – stories about your destination’s history, culture, and experiences

    Trip-planning content
    – Unique itineraries for niche audiences

    Native-language optimization for international campaigns

  • 3.Distribute & Amplify

     

    Facebook & Instagram campaigns

    Retargeting ads

    Google ad words

    YouTube pre-roll ads

    LinkedIn ads

    Pinterest

More about our strategy

From our blog

Destination Marketing, International Marketing, News & Events, Thought Leadership

Webinar: International Travel Intention to the USA for 2023 & 2024

Herrmann Global invites you to a webinar to learn about travel intention to the United States among key international markets May 17 at 11 a.m. MDT. ...
READ MORE
By
Destination Marketing, Thought Leadership

How to Make Tourism Positive for Your Community

By Wolf Johnson Tourism, at its core, not only gives us an open and meaningful look at the world, but it inspires us within our day-to-day lives. Our...
READ MORE
By
Destination Marketing, Digital Marketing, Social Media

Mental Exhaustion: Creative Burnout Edition

Mental exhaustion is, well, exhausting. We all experience it—at home, school, work and every aspect of life in between. For creative professionals, me...
READ MORE
By