The travel and tourism industry is known for being incredibly collaborative. We like to help each other out. The Travel Exchange blog and podcast are Herrmann Global’s way of contributing to the conversation with industry thoughts worth sharing.

Newsletter

Sign up for the Travel Exchange newsletter to receive industry insights in your inbox!

The Blog

nubelson-fernandes-Xx4i6wg6HEg-unsplash
Destination Marketing, Digital Marketing, Social Media

Mental Exhaustion: Creative Burnout Edition

Mental exhaustion is, well, exhausting. We all experience it—at home, school, work and every aspect ...
adrien-cesard-HfGEtmnRwuE-unsplash
Destination Marketing, Digital Marketing, International Marketing, Thought Leadership

5 Preguntas que los Destinos Turísticos Deben Responder para Atraer Turismo iInternacional

  EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRA...
adrien-cesard-HfGEtmnRwuE-unsplash
Destination Marketing, Digital Marketing, International Marketing, Thought Leadership

5 Questions Destinations Should Answer to Attract Inbound International Tourism

THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-...
The Long Room in Trinity College, Dublin
Destination Marketing, Digital Marketing, International Marketing

Be Strategic, but Tactical

Is There Such a Thing as Too Much Data? For many destinations and travel suppliers in the USA, the n...
flight-flying-plane-air-travel-59519
International Marketing, Thought Leadership

Untraveled: A New Unjourney to Dealing with Challenges Like Covid-19

The Terror of Variants: The fear generated among nations throughout the world by the recent emergenc...
pexels-quintin-gellar-844167
News & Events

4 Things I Learned at IPW This Year

It was great to attend the IPW this year, the largest tourism conference in the US. I also was impre...
Woman looks at Dead Horse Point State Park in the winter
Destination Marketing, Digital Marketing, International Marketing, Thought Leadership

4 Trends Every DMO Should Embrace in 2021

Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to...
David Rule - Old Harry Rocks
News & Events

Press Release: Herrmann Global Launches Sustainable Travel Platform

LANDER, WYOMING—Herrmann Global is launching its second platform, Untraveled. After several years of...
c692e393-0e3e-4fbd-9bf0-f1a5bcb372ad
International Marketing, News & Events, Thought Leadership

To Germany and Back Again

I just returned from visiting family and friends in Germany, my first time in Europe since before th...
RV driving on road toward mountains with National Parks stickers
Destination Marketing, International Marketing

Florian’s tips for a winning international recovery plan

As the light at the end of the pandemic tunnel grows brighter, we sat down with our CEO Florian Herr...
Outdoor rec and Puebloan history in Mesa Verde Country
News & Events

Southwest Colorado Chooses Herrmann Global to Develop Hybrid Tourism Recovery Strategy

MESA VERDE COUNTRY, COLORADO—An internationally known destination that shares and protects the count...
geran-de-klerk-qzgN45hseN0-unsplash
Digital Marketing, News & Events, Social Media, Thought Leadership

Six Tips for the Next Six Months: The Road to Recovery for DMOs

Devised by Florian Herrmann; Written by Fallyn Richmond Nearly a year into the COVID-19 pandemic ...
pexels-torsten-dettlaff-69866
International Marketing, News & Events, Thought Leadership

Five Tactics for 2021: Reboot Your International Marketing Plan

Devised by Florian Herrmann; Written by Fallyn Richmond Trends to Guide Your 2021 International M...
ethan-brunk-Ge_UcHNQqNE-unsplash
Destination Marketing, Digital Marketing, News & Events, Social Media, Thought Leadership

Riding the Second Wave: Creative Marketing Ideas for Destinations During the Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond Riding the first wave of the COVID-19 pande...
kaitlyn-baker-vZJdYl5JVXY-unsplash
Destination Marketing, Digital Marketing, Social Media, Thought Leadership

Dancing with the Tiger: Travel Marketing During the COVID-19 Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond German virologists nicknamed COVID-19 manag...
mantas-hesthaven-_g1WdcKcV3w-unsplash
International Marketing, Thought Leadership

Opening Up Borders: Possible Scenarios for the United States

Devised by Florian Herrmann; Written by Fallyn Richmond In the early stages of the response to COVI...

The Podcast