The travel and tourism industry is known for being incredibly collaborative. We like to help each other out. Our blog, podcast, and newsletter are Herrmann Global’s way of contributing to the conversation with industry thoughts worth sharing.

The Blog

Challenges to sustainable development
Development

Five Critical Challenges to Sustainable Development

This is the second part of our seven-part series exploring "Achieving Sustainable Development and th...
What is sustainable development?
Development

What is sustainable development? 

This is part 1 of 7 of the series on “Achieving Sustainable Development and the Role of Technology a...
HG Retreat - kassia vinsel photography
Thought Leadership

Fostering Global Togetherness: How Herrmann Global Redefines Remote Work Culture

In the bustling world of today, Herrmann Global stands out as a shining example of a company that ha...
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Destination Marketing, Digital Marketing, Thought Leadership

How My Perspective on Research has Changed

In June, I attended the Annual Conference of the International Travel and Tourism Research Associati...
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Destination Marketing, International Marketing, News & Events, Thought Leadership

Webinar: International Travel Intention to the USA for 2023 & 2024

Herrmann Global invites you to a webinar to learn about travel intention to the United States among ...
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Destination Marketing, Thought Leadership

How to Make Tourism Positive for Your Community

By Wolf Johnson Tourism, at its core, not only gives us an open and meaningful look at the world, b...
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Destination Marketing, Digital Marketing, Social Media

Mental Exhaustion: Creative Burnout Edition

Mental exhaustion is, well, exhausting. We all experience it—at home, school, work and every aspect ...
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Destination Marketing, Digital Marketing, International Marketing, Thought Leadership

5 Preguntas que los Destinos Turísticos Deben Responder para Atraer Turismo iInternacional

  EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRA...
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Destination Marketing, Digital Marketing, International Marketing, Thought Leadership

5 Questions Destinations Should Answer to Attract Inbound International Tourism

THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-...
The Long Room in Trinity College, Dublin
Destination Marketing, Digital Marketing, International Marketing

Be Strategic, but Tactical

Is There Such a Thing as Too Much Data? For many destinations and travel suppliers in the USA, the n...
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International Marketing, Thought Leadership

Untraveled: A New Unjourney to Dealing with Challenges Like Covid-19

The Terror of Variants: The fear generated among nations throughout the world by the recent emergenc...
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News & Events

4 Things I Learned at IPW This Year

It was great to attend the IPW this year, the largest tourism conference in the US. I also was impre...
Woman looks at Dead Horse Point State Park in the winter
Destination Marketing, Digital Marketing, International Marketing, Thought Leadership

4 Trends Every DMO Should Embrace in 2021

Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to...
David Rule - Old Harry Rocks
News & Events

Press Release: Herrmann Global Launches Sustainable Travel Platform

LANDER, WYOMING—Herrmann Global is launching its second platform, Untraveled. After several years of...
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International Marketing, News & Events, Thought Leadership

To Germany and Back Again

I just returned from visiting family and friends in Germany, my first time in Europe since before th...
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Destination Marketing, International Marketing

Florian’s tips for a winning international recovery plan

As the light at the end of the pandemic tunnel grows brighter, we sat down with our CEO Florian Herr...

The Podcast