The travel and tourism industry is known for being incredibly collaborative. We like to help each other out. The Travel Exchange blog and podcast are Herrmann Global’s way of contributing to the conversation with industry thoughts worth sharing.


Sign up for the Travel Exchange newsletter to receive industry insights in your inbox!

The Blog

David Rule - Old Harry Rocks
News & Events

Press Release: Herrmann Global Launches Sustainable Travel Platform

LANDER, WYOMING—Herrmann Global is launching its second platform, Untraveled. After several years of...
International Marketing, News & Events, Thought Leadership

To Germany and Back Again

I just returned from visiting family and friends in Germany, my first time in Europe since before th...
RV driving on road toward mountains with National Parks stickers
Destination Marketing, International Marketing

Florian’s tips for a winning international recovery plan

As the light at the end of the pandemic tunnel grows brighter, we sat down with our CEO Florian Herr...
Outdoor rec and Puebloan history in Mesa Verde Country
News & Events

Southwest Colorado Chooses Herrmann Global to Develop Hybrid Tourism Recovery Strategy

MESA VERDE COUNTRY, COLORADO—An internationally known destination that shares and protects the count...
Digital Marketing, News & Events, Social Media, Thought Leadership

Six Tips for the Next Six Months: The Road to Recovery for DMOs

Devised by Florian Herrmann; Written by Fallyn Richmond Nearly a year into the COVID-19 pandemic ...
International Marketing, News & Events, Thought Leadership

Five Tactics for 2021: Reboot Your International Marketing Plan

Devised by Florian Herrmann; Written by Fallyn Richmond Trends to Guide Your 2021 International M...
Destination Marketing, Digital Marketing, News & Events, Social Media, Thought Leadership

Riding the Second Wave: Creative Marketing Ideas for Destinations During the Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond Riding the first wave of the COVID-19 pande...
Destination Marketing, Digital Marketing, Social Media, Thought Leadership

Dancing with the Tiger: Travel Marketing During the COVID-19 Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond German virologists nicknamed COVID-19 manag...
International Marketing, Thought Leadership

Opening Up Borders: Possible Scenarios for the United States

Devised by Florian Herrmann; Written by Fallyn Richmond In the early stages of the response to COVI...
trash pile in Polermo Sicily
Destination Marketing, Thought Leadership

The Pandemic Of Plastic And Trash: Ideas For Tourism Managers And Businesses

Since we have been experiencing the world’s most impactful pandemic since the Spanish Flu, we also s...
Destination Marketing, Digital Marketing, International Marketing

International Marketing: Reaching European Tourists

Social media has taken over the world, making international marketing easier than ever. This means d...
Digital Marketing, Seo

SEO For Business Growth: The Basics

Websites need traffic to be successful. Whether your business is a blog, online retail store, portfo...
Screen Shot 2020-05-20 at 2.52.27 PM
News & Events

Herrmann Global Hosts Local Marketing Panel

Here at Hermann Global, we take a lot of pride in being a think tank and digital marketing leader ba...
News & Events

Introducing Untraveled

By Founder and CEO Florian Herrmann When I traveled around the world in my early 20s, I always appr...
News & Events

Webinar with the CEO

Digital marketing and destination marketing are constantly changing industries. Add to the challenge...

The Podcast