Riding the Second Wave: Creative Marketing Ideas for Destinations During the Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond Riding the first wave of the COVID-19 pandemic was a considerable adjustment for the travel ma...

Dancing with the Tiger: Travel Marketing During the COVID-19 Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond German virologists nicknamed COVID-19 management a dance with a tiger. Mimicking how one would...

trash pile in Polermo Sicily

The Pandemic Of Plastic And Trash: Ideas For Tourism Managers And Businesses

Since we have been experiencing the world’s most impactful pandemic since the Spanish Flu, we also see the “silent growth” of plastics and trash being...

International Marketing: Reaching European Tourists

Social media has taken over the world, making international marketing easier than ever. This means destination marketing organizations (DMOs) can reac...