How My Perspective on Research has Changed

In June, I attended the Annual Conference of the International Travel and Tourism Research Association (TTRA) together with my colleague Maria Pradiss...

Webinar: International Travel Intention to the USA for 2023 & 2024

Herrmann Global invites you to a webinar to learn about travel intention to the United States among key international markets May 17 at 11 a.m. MDT. R...

How to Make Tourism Positive for Your Community

By Wolf Johnson Tourism, at its core, not only gives us an open and meaningful look at the world, but it inspires us within our day-to-day lives. Our ...

Mental Exhaustion: Creative Burnout Edition

Mental exhaustion is, well, exhausting. We all experience it—at home, school, work and every aspect of life in between. For creative professionals, me...

5 Preguntas que los Destinos Turísticos Deben Responder para Atraer Turismo iInternacional

  EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRAS AÑO, DE FORMA SOSTENIDA Y SOSTENIBLE? 5 PREGUNTAS COM...

5 Questions Destinations Should Answer to Attract Inbound International Tourism

THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-YEAR, IN A SUSTAINABLE WAY? 5 QUESTIONS AS A PROCESS ...

The Long Room in Trinity College, Dublin

Be Strategic, but Tactical

Is There Such a Thing as Too Much Data? For many destinations and travel suppliers in the USA, the numbers on sentiment and intention to travel among ...

Woman looks at Dead Horse Point State Park in the winter

4 Trends Every DMO Should Embrace in 2021

Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to solve while the pieces continually change. But th...

RV driving on road toward mountains with National Parks stickers

Florian’s tips for a winning international recovery plan

As the light at the end of the pandemic tunnel grows brighter, we sat down with our CEO Florian Herrmann to look ahead toward international recovery. ...

Riding the Second Wave: Creative Marketing Ideas for Destinations During the Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond Riding the first wave of the COVID-19 pandemic was a considerable adjustment for the travel ma...

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