Riding the Second Wave: Creative Marketing Ideas for Destinations During the Pandemic

Riding the first wave of the COVID-19 pandemic was a considerable adjustment for the travel marketing industry. Marketing agencies and DMOs quickly sh...

Dancing with the Tiger: Travel Marketing During the COVID-19 Pandemic

German virologists nicknamed COVID-19 management a dance with a tiger. Mimicking how one would react in close-quarters with a tiger, we must remain co...

trash pile in Polermo Sicily

The Pandemic Of Plastic And Trash: Ideas For Tourism Managers And Businesses

Since we have been experiencing the world’s most impactful pandemic since the Spanish Flu, we also see the “silent growth” of plastics and trash being...

International Marketing: Reaching European Tourists

Social media has taken over the world, making international marketing easier than ever. This means destination marketing organizations (DMOs) can reac...