Open Positions
Head of Digital Marketing
Job Title: Head of Digital Marketing
Reports To: Director of Operations
Location: Remote
Status: Full-Time
Position Summary
The Director of Digital & Content Marketing is responsible for leading Herrmann Global’s digital and content vision, creative storytelling, digital strategy, and audience growth initiatives for both clients and company-owned brands.
This leadership role oversees the development and execution of integrated marketing strategies that inspire travel, strengthen destination brands, build audiences, and deliver measurable business results.
The Director leads a multidisciplinary marketing team that partners closely with Business Development, Client Services, Research, and executive leadership. The Director champions innovation, emerging technologies, and ensures every campaign reflects exceptional storytelling backed by data-driven strategy.
The ideal candidate is an experienced marketing leader who understands both the art of storytelling and the science of digital marketing. While they may not personally execute every technical discipline, they possess the strategic insight, leadership skills, and business acumen to guide specialists, evaluate performance, mentor team members, and deliver exceptional marketing outcomes across all channels.
Responsibilities & Duties
- Develop and lead integrated marketing strategies across paid, owned, and earned channels that drive measurable results for clients and company-owned brands.
- Lead the agency’s storytelling, brand positioning, and content strategy to ensure consistent, compelling messaging across all marketing initiatives.
- Provide strategic oversight for the agency’s marketing disciplines, including paid media, social media, content marketing, email marketing, SEO, analytics, audience growth, and emerging technologies.
- Provide strategic leadership for all phases of marketing campaigns, from planning and execution through optimization, reporting, and performance analysis.
- Establish and maintain best practices for marketing strategy, campaign execution, reporting, and data-driven decision-making.
- Cultivate a culture of innovation by identifying and adopting emerging marketing strategies, technologies, and industry best practices.
- Cultivate a culture of innovation through the adoption of emerging marketing strategies, technologies, and industry best practices.
- Lead the department’s AI strategy by identifying, evaluating, and implementing AI-powered tools and workflows that improve creativity, efficiency, decision-making, and client outcomes.
- Collaborate with Client Services, Business Development, and executive leadership to align marketing strategies with client objectives and company goals.
- Partner with Business Development to support agency growth through strategic recommendations, proposal development, prospect presentations, and client onboarding.
- Oversee the marketing strategy, budget, and performance of Herrmann Global’s company-owned brands, including Visit USA Parks and Untraveled.
- Monitor marketing performance and key performance indicators (KPIs), using insights to optimize campaigns, improve results, and identify new growth opportunities.
Qualifications
- Bachelor’s degree in Marketing, Communications, Advertising, Hospitality & Tourism, Business, or a related field, or equivalent professional experience.
- Demonstrated success developing and leading integrated marketing, brand, or digital marketing strategies that deliver measurable results.
- Strong understanding of storytelling, branding, digital marketing, audience development, analytics, and emerging marketing technologies.
- Exceptional leadership, strategic thinking, communication, and relationship-building skills, with the ability to influence, mentor, and collaborate across teams.
- Ability to balance creative vision with data-driven decision-making while adapting to evolving technologies, trends, and business needs.
- Agency, tourism, hospitality, and destination marketing experience are welcomed but not required.
Please send resume and letter of interest to kelly@herrmannglobal.com
Benefits & Perks
Remote Work
We believe in the power of flexibility. Enjoy the freedom of remote work, allowing you to achieve work-life balance while pursuing your career ambitions from the comfort of your chosen workspace.
Flexible Schedules
We understand that life comes with its demands. Our flexible schedules empower you to manage your work in a way that suits your lifestyle, ensuring that you can be at your best, both personally and professionally.
Time for You
We value your well-being. Our generous PTO policy includes a special week off between Christmas and New Year’s Day, giving you the gift of time to recharge and create lasting memories with loved ones.
Personal & Professional Development
Your growth is our priority. We offer a range of opportunities for personal and professional development, helping you reach new heights in your career journey.
Explore the World
If you have a passion for travel, you’ll love our travel perks. Discover new horizons and create unforgettable experiences as you explore the world.
Vibrant Culture
We pride ourselves on fostering a wonderful culture that celebrates diversity, collaboration, and innovation. When you join us, you become part of a dynamic team that values your unique perspective and talents.
About Herrmann Global
Redefining Tourism Marketing
890 Robinson Dr.
Lander, WY 82520
We are an innovative branding, marketing and publishing think-tank located in the heart of the Rocky Mountains in the United States. We believe that travel can change the way we see the world, and we keep this at the core of our work creating content for experienced-based travel in global destinations. With destination stakeholders at the core of our strategy, we amplify unique and superior visitor experiences utilizing the latest digital and social media capabilities.
Herrmann Global is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, disability, marital status, or status as a U.S. Veteran.
Skill Requirements for all Herrmann Global positions
• Care more: exceptional customer service skills
• Curiosity: a high level of interest in constantly learning new things
• Problem solving: ability to identify and understand problems and willingness to solve them
• Sensitivity: a high level of awareness for the needs of colleagues, clients and the Herrmann Global business
• A global perspective and understanding of different cultures (ideally obtained through travel)