Find an overview of each phase of our approach below. For more detailed information on our campaign research and measurement, visit the Herrmann Global Insights page.
We identify visitor markets with the highest potential of visiting your destination.
Together with stakeholders and community partners, a strategy is developed to reach potential visitors.
We create engaging content highlighting the unique aspects of your destination or attraction.
The content is distributed to reach the travelers most likely to be interested in visiting your destination or attraction.
We measure tourism impact for the community using metrics such as engagement, leads, and conversions.