Simply put, we help the travel and outdoor industry connect with the right audience. How do we do it? By leveraging the latest digital marketing strategies.

The Herrmann Global Strategy

At Herrmann Global, we create meaningful content for our clients by telling their unique stories to make a bonding impact with travel audiences. We share these meaningful stories with audiences that are most likely to visit these destination by using our travel platforms, Visit USA Parks and Untraveled, and the latest technology in paid digital and social media.

Find an overview of each phase of our approach below. For more detailed information on our campaign research and measurement, visit the Herrmann Global Insights page.

We conduct a destination assessment utilizing a variety of tools and our travel marketing expertise, as well as a content audit through the lens of an SEO analysis to find the story that must be told about your destination and identify markets with the highest potential of visiting.

We will curate or create visual assets, including photos and videos, that show the story of experiencing your destination. We pair it with custom inspirational content such as stories, itineraries, or videos about your destination’s history, culture, wild spaces, and in-destination experiences. Custom trip-planning content in the form of unique itineraries drives niche audiences further down the travel-booking funnel. Whether it’s social media posts, inspirational stories, informative itineraries, or insightful video, we can optimize your content for international campaigns with in-language translations and polishing.

Our priority to is to make sure the ideal traveler sees the content we have developed for them. Using posts and retargeting ads on Facebook and Instagram, Google search, YouTube, and Pinterest, we distribute your content to the travelers most likely to be interested in visiting—and appreciating—your destination or attraction.

Top 3 Reasons Clients Love Working With Us

Research & Strategy

global audience insights + ideas

With over 50 years of tourism marketing experience, our team can help your brand develop a comprehensive digital strategy that includes both, domestic and international.

Content Creation

visual storytelling

Our ambassadors and in-house team can help tell your authentic brand story through photos, videos, articles and itineraries in multiple languages.

Digital Marketing

the essentials

Social media management and advertising, email marketing, website optimization, and SEO are a few areas of digital marketing we can help with.