Over-tourism has become a significant challenge to both travelers and destinations around the world in recent years. Untraveled is our effort to combat that, by educating travelers about new places to visit, new times to visit familiar places, and practices to carry with them around the world. These stories will help travelers to discover new places and preserve remarkable corners of the world, all while while having profound and important experiences.
Our Process
Our campaigns begin with a destination assessment. For some campaigns this includes a destination visit by one of our ambassadors. We’ll help identify what’s unique about your destination and also gather insights on what potential visitors are interested in. In addition, we can provide guidance on which international markets may be the best fit for your destination. The findings from the assessment are used to create engaging content that is relevant to the Untraveled audience.
After doing a destination assessment, we’ll create content that is focused on consumer activation. Depending on the campaign type, content created may include stories, itineraries, photos, social media posts and ads, and videos. We also have multilingual support, with the ability to create and translate content for English, French, Spanish, German, Italian, Spanish, and Portuguese.
When the content is shared and promoted, we monitor performance and make adjustments, keeping the best-performing pieces of content in order to maximize results.
After the campaign completion, we analyze the results and make recommendations and suggestions for future campaigns. Whether it’s gaining deeper insights about target markets, identifying emerging markets, or discovering content performance patterns for a certain market, our goal is to share actionable insights that can help inform future marketing strategy.
Audience Insights & Stats
The Untraveled audience includes both international and domestic travelers with interests in sustainable travel, nature, outdoor recreation, cultural connections, and unique experiences .
200 million
millennial travelers in 2019
87%
looked to social media for inspiration on their next travel experience
72%
would increase spending for deeper experiences