Webinar: International Travel Intention to the USA for 2023 & 2024

Herrmann Global invites you to a webinar to learn about travel intention to the United States among key international markets May 17 at 11 a.m. MDT. R...

5 Preguntas que los Destinos Turísticos Deben Responder para Atraer Turismo iInternacional

  EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRAS AÑO, DE FORMA SOSTENIDA Y SOSTENIBLE? 5 PREGUNTAS COM...

5 Questions Destinations Should Answer to Attract Inbound International Tourism

THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-YEAR, IN A SUSTAINABLE WAY? 5 QUESTIONS AS A PROCESS ...

The Long Room in Trinity College, Dublin

Be Strategic, but Tactical

Is There Such a Thing as Too Much Data? For many destinations and travel suppliers in the USA, the numbers on sentiment and intention to travel among ...

Untraveled: A New Unjourney to Dealing with Challenges Like Covid-19

The Terror of Variants: The fear generated among nations throughout the world by the recent emergence of the Omicron Variant of the COVID-19 virus has...

Woman looks at Dead Horse Point State Park in the winter

4 Trends Every DMO Should Embrace in 2021

Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to solve while the pieces continually change. But th...

To Germany and Back Again

I just returned from visiting family and friends in Germany, my first time in Europe since before the pandemic began. During my travels, I saw persona...

RV driving on road toward mountains with National Parks stickers

Florian’s tips for a winning international recovery plan

As the light at the end of the pandemic tunnel grows brighter, we sat down with our CEO Florian Herrmann to look ahead toward international recovery. ...

Five Tactics for 2021: Reboot Your International Marketing Plan

Devised by Florian Herrmann; Written by Fallyn Richmond Trends to Guide Your 2021 International Marketing Plans Go West Summit hosted a digital inform...

Opening Up Borders: Possible Scenarios for the United States

Devised by Florian Herrmann; Written by Fallyn Richmond In the early stages of the response to COVID-19, officials acted quickly to curtail contagion ...