EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRAS AÑO, DE FORMA SOSTENIDA Y SOSTENIBLE? 5 PREGUNTAS COM...
THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-YEAR, IN A SUSTAINABLE WAY? 5 QUESTIONS AS A PROCESS ...
Jan 18
Be Strategic, but Tactical
Is There Such a Thing as Too Much Data? For many destinations and travel suppliers in the USA, the numbers on sentiment and intention to travel among ...
The Terror of Variants: The fear generated among nations throughout the world by the recent emergence of the Omicron Variant of the COVID-19 virus has...
Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to solve while the pieces continually change. But th...
May 17
To Germany and Back Again
I just returned from visiting family and friends in Germany, my first time in Europe since before the pandemic began. During my travels, I saw persona...
As the light at the end of the pandemic tunnel grows brighter, we sat down with our CEO Florian Herrmann to look ahead toward international recovery. ...
By Casey Adams
Devised by Florian Herrmann; Written by Fallyn Richmond Trends to Guide Your 2021 International Marketing Plans Go West Summit hosted a digital inform...
Devised by Florian Herrmann; Written by Fallyn Richmond In the early stages of the response to COVID-19, officials acted quickly to curtail contagion ...
Social media has taken over the world, making international marketing easier than ever. This means destination marketing organizations (DMOs) can reac...
