Herrmann Global invites you to a webinar to learn about travel intention to the United States among key international markets May 17 at 11 a.m. MDT.

Register for the webinar here.

International tourism recovered significantly in 2022 with international travel arrivals more than doubling compared to the previous two years, according to Statista. Projections for the current year tell us we can expect to see a further increase in international visitation to the US and reach 80-95% of pre-pandemic levels.

We conducted a survey via our Visit USA Parks travel brand to gather international travel intentions for 2023 and 2024 from our niche target audience. The profile of our respondents corresponds to a specific segment of travelers: road trippers and independent adventure seekers, interested in visiting the Western United States and its beautiful national parks. The markets analyzed were UK & Ireland, France, Germany, Austria & Switzerland, the Benelux, Australia & New Zealand.

This webinar is ideal for destination marketing organizations and state tourism boards seeking to attract this niche target audience to their destinations by conducting targeted marketing campaigns.

In this webinar you will learn demographics, length of stay, budget, main sources of inspiration, means of booking, travel preferences and post Covid trends. Spaces are limited. Register in advance here.

Your panelists for this webinar are:

Santiago Rodriguez GironSantiago Rodríguez, VP of Tourism Research & Strategy, Herrmann Global




Patricia Roos, VP of Global Strategy, Herrmann Global

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