In June, I attended the Annual Conference of the International Travel and Tourism Research Association (TTRA) together with my colleague Maria Pradiss...
Mental exhaustion is, well, exhausting. We all experience it—at home, school, work and every aspect of life in between. For creative professionals, me...
EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRAS AÑO, DE FORMA SOSTENIDA Y SOSTENIBLE? 5 PREGUNTAS COM...
THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-YEAR, IN A SUSTAINABLE WAY? 5 QUESTIONS AS A PROCESS ...
Jan 18
Be Strategic, but Tactical
Is There Such a Thing as Too Much Data? For many destinations and travel suppliers in the USA, the numbers on sentiment and intention to travel among ...
Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to solve while the pieces continually change. But th...
Devised by Florian Herrmann; Written by Fallyn Richmond Nearly a year into the COVID-19 pandemic and it’s beginning to feel like a too-long road trip....
Devised by Florian Herrmann; Written by Fallyn Richmond Riding the first wave of the COVID-19 pandemic was a considerable adjustment for the travel ma...
Devised by Florian Herrmann; Written by Fallyn Richmond German virologists nicknamed COVID-19 management a dance with a tiger. Mimicking how one would...
Social media has taken over the world, making international marketing easier than ever. This means destination marketing organizations (DMOs) can reac...
