How My Perspective on Research has Changed

In June, I attended the Annual Conference of the International Travel and Tourism Research Association (TTRA) together with my colleague Maria Pradiss...

Mental Exhaustion: Creative Burnout Edition

Mental exhaustion is, well, exhausting. We all experience it—at home, school, work and every aspect of life in between. For creative professionals, me...

5 Preguntas que los Destinos Turísticos Deben Responder para Atraer Turismo iInternacional

  EL DESAFÍO PERMANECE: ¿CÓMO LOGRAR Y MEDIR EL ACCESO A MERCADOS INTERNACIONALES, AÑO TRAS AÑO, DE FORMA SOSTENIDA Y SOSTENIBLE? 5 PREGUNTAS COM...

5 Questions Destinations Should Answer to Attract Inbound International Tourism

THE CHALLENGE REMAINS: HOW TO ACHIEVE AND MEASURE INTERNATIONAL MARKET ACCESS SUCCESS, YEAR-OVER-YEAR, IN A SUSTAINABLE WAY? 5 QUESTIONS AS A PROCESS ...

The Long Room in Trinity College, Dublin

Be Strategic, but Tactical

Is There Such a Thing as Too Much Data? For many destinations and travel suppliers in the USA, the numbers on sentiment and intention to travel among ...

Woman looks at Dead Horse Point State Park in the winter

4 Trends Every DMO Should Embrace in 2021

Travel continues to be a puzzle we all—as destinations, as marketers, and as travelers—are trying to solve while the pieces continually change. But th...

Six Tips for the Next Six Months: The Road to Recovery for DMOs

Devised by Florian Herrmann; Written by Fallyn Richmond Nearly a year into the COVID-19 pandemic and it’s beginning to feel like a too-long road trip....

Riding the Second Wave: Creative Marketing Ideas for Destinations During the Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond Riding the first wave of the COVID-19 pandemic was a considerable adjustment for the travel ma...

Dancing with the Tiger: Travel Marketing During the COVID-19 Pandemic

Devised by Florian Herrmann; Written by Fallyn Richmond German virologists nicknamed COVID-19 management a dance with a tiger. Mimicking how one would...

International Marketing: Reaching European Tourists

Social media has taken over the world, making international marketing easier than ever. This means destination marketing organizations (DMOs) can reac...

close-link
close-link
close-link