FOR IMMEDIATE RELEASE
Lander, WY — Herrmann Global today announced the appointment of Andrea Kuskie as Director of Business Development, marking an exciting milestone as the company accelerates its vision for the next era of domestic and international content marketing.
Andrea joins Herrmann Global with an impressive background in the tourism industry, most recently bringing her expertise from Miles Partnership. Known for her passion for elevating lesser-known destinations across the United States, Andrea has built a reputation for blending strategic insight with authentic storytelling that drives measurable results.
In her new role, Andrea will help lead Herrmann Global’s evolving approach to visual and authentic storytelling, with a strong focus on connecting compelling content to meaningful conversion. Her deep experience in content strategy, digital marketing, and destination storytelling aligns seamlessly with the company’s forward-looking growth strategy.
“We could not be more proud to bring in such an industry expert,” said Florian Herrmann, Founder and CEO of Herrmann Global. “I truly believe that content marketing will see its greatest success in the next years as artificial intelligence brings research and creativity to a whole new level — especially for lesser-known global destinations and rural communities seeking to target the right domestic and international traveler. Andrea’s passion for rural tourism and gateway communities is a perfect combination for where our industry is headed.”
Andrea will also support and expand the company’s owned travel brands, Visit USA Parks and Untraveled, which are designed to attract the right traveler to the right destination through high-impact storytelling and precision digital marketing. Together, these platforms strengthen Herrmann Global’s ability to deliver measurable visibility and conversion for destinations seeking sustainable growth.
Andrea’s appointment underscores Herrmann Global’s continued commitment to innovation in tourism marketing and its mission to help destinations of all sizes compete more effectively in an increasingly digital and AI-powered landscape.
With her leadership, the company is poised to expand its impact across domestic and international markets while deepening its focus on authentic, performance-driven storytelling.
About Herrmann Global
Herrmann Global is a forward-thinking tourism marketing and strategy firm specializing in content-driven campaigns that connect destinations with the right travelers. Through its owned travel brands, Visit USA Parks and Untraveled — both designed to attract the right traveler to the right destination via storytelling — along with innovative digital strategies and data-driven insights, the company helps destinations unlock sustainable growth and global visibility.
