Traditional vs. AI-Driven Search Engines: Pros, Cons, and How Your Destination Can Leverage Both

Traditional vs. AI-Driven Search Engines: Pros, Cons, and How Your Destination Can Leverage Both The digital landscape is evolving rapidly, and search...

Herrmann Global Participates in TTRA International Think Tank: Advancing Tourism Demand Forecasting

Herrmann Global Participates in TTRA International Think Tank: Advancing Tourism Demand Forecasting Herrmann Global is proud to announce its participa...

How My Perspective on Research has Changed

In June, I attended the Annual Conference of the International Travel and Tourism Research Association (TTRA) together with my colleague Maria Pradiss...