Herrmann Global Participates in TTRA International Think Tank: Advancing Tourism Demand Forecasting
Herrmann Global is proud to announce its participation in the TTRA International Think Tank, an influential forum dedicated to advancing research and innovation in the travel and tourism industry. This event provides a platform for industry leaders, academics, and professionals to collaborate on solutions to critical challenges in travel research.
TTRA Think Tank Challenge: Forecasting Tourism Demand Using Search Data
At the Think Tank, Herrmann Global presented an innovative approach to forecasting tourism demand. By integrating up-to-date search data into traditional forecasting methods, we aim to provide destinations with highly specific, actionable insights that enable them to adapt to shifting traveler behavior quickly and effectively.
“Our approach moves beyond broad historical trends by using up-to-date search data to identify what travelers are actively pursuing. This helps destinations tailor their offerings and improve their strategy,” says Florian Herrmann, Founder and CEO.
Our Think Tank challenge will address key questions, including:
- How can search data predict demand for specific activities?
- What are the most effective keywords to forecast demand?
- How accurate are search data forecasts compared to real-world trends?
This project will deliver a cost-effective, validated method for forecasting demand, a case study demonstrating success, and actionable insights for policy, strategy, and marketing.
Watch Our Think Tank Challenge Video
To learn more, watch our introductory video [here].
About TTRA
The Travel and Tourism Research Association (TTRA) is a global network of travel industry professionals dedicated to advancing tourism research and knowledge. The TTRA International Think Tank serves as a platform for innovative collaboration, bringing together experts to address the most critical issues facing the travel industry.
About Herrmann Global
Herrmann Global specializes in destination marketing and tourism insights, helping destinations leverage data-driven strategies to enhance visitor experiences and drive sustainable growth.
For inquiries, please contact:
Adam Bridgeford, VP of Business Development
Herrmann Global
307.349.9810
adam@herrmannglobal.com
www.herrmannglobal.com
