Intelligence to attract international visitors and facilitate your stakeholders' decision-making.
Herrmann Global Tourism Insights is a performance-oriented solution for tourism brands and government organizations seeking data-driven strategies to attract international travelers. We align media monitoring, organic search analysis, and booking data, along with strategy support, to transform the way you invest time, budget, and resources in key international target markets.
Insights for Every Step of the Travel Funnel
Questions We Can Answer
- What are the best international inbound markets for my destination?
- What is my international strategy’s performance year-over-year?
- How do visitors plan and book trips to my destination?
- What is the best allocation of my marketing resources to remain competitive internationally?
- Is my marketing strategy attracting international overnight visitation?
- How do I connect the dreaming and booking phase within an integrated approach?
Destination Partners
Tourism Insights Solutions
Access a vast array of online global sources to gauge the sentiment surrounding your destination’s appeal. By tracking the most impactful media partners shaping travel decisions, we provide insights into how your destination is portrayed internationally. Gain valuable insights to bolster or address your reputation within key international markets.
Explore the vast realm of organic search data to gain invaluable insights into your destination’s competitiveness and appeal. Uncover the specific interests of travelers, from must-see attractions to hidden gems and thrilling activities. Analyze search trends to pinpoint peak seasons, discern popular themes, and craft compelling content ideas. Gain a deeper understanding of travelers’ planning behaviors to tailor your offerings and enhance their experience.
Utilize comprehensive lodging data to gauge international bookings originating from targeted markets. Monitor the influx of international overnight visitors and assess year-over-year booking growth. Uncover nuanced booking trends and visitor behaviors to effectively evaluate your international booking performance.
