Editorial Policy for Sponsored Content with Visit USA Parks and Untraveled

Core Principles

  • Transparency: We clearly distinguish sponsored content from our editorial content. All sponsored content will be labeled as such.
  • Relevance: Sponsored content must be relevant to our audience and align with our platform’s focus on travel, exploration, responsibility, fun, U.S. parks, undiscovered destinations, and welcoming tone.
  • Authenticity: We encourage authenticity and transparency in sponsored content.
  • Quality: Sponsored content must meet our high standards for quality, including accuracy, writing, and visual presentation. Herrmann Global reserves the right to apply internal creative expertise to sponsored content to meet these standards.

Guidelines for Sponsored Content

  • Clear Labeling of Sponsorship: Sponsored content and the client’s relationship to the content must be clearly labeled as such.
    1. Articles will be labeled with a partnership line after the first or second paragraph.
    2. Social posts and ads will list the sponsor as a paid partner.
  • Editorial Independence: Our editorial team maintains independence from clients and partners. Sponsored content will not influence our editorial decisions or content.
  • Alignment with Audience: Sponsored content must be relevant and interesting to our target audience. It should provide value and enhance their travel experience.
  • No Misleading Claims: Sponsored content must not make any false or misleading claims about the client’s destination or services.
  • Compliance with Laws and Regulations: All sponsored content must comply with applicable laws and regulations, including advertising and consumer protection laws.

Review Process

  • All sponsored content will undergo a review process by our editorial team to ensure compliance with our policy and guidelines.
  • We reserve the right to reject or edit any sponsored content that does not meet our standards or align with our values.

Responsibilities

  • Sponsors: Clients are responsible for the accuracy and legality of their sponsored content. They must ensure that it complies with our policy and guidelines.
  • Editorial Team: Our editorial team is responsible for reviewing and approving sponsored content, maintaining editorial independence, and ensuring transparency.
We know that content about our partners and clients is a valuable resource for our audience when it is transparent, relevant, and informative. By adhering to these guidelines, we aim to maintain the trust of our readers and provide them with a positive and enriching experience on our platform.