THE CHALLENGE REMAINS:
HOW TO ACHIEVE AND MEASURE
INTERNATIONAL MARKET ACCESS SUCCESS,
YEAR-OVER-YEAR, IN A SUSTAINABLE WAY?
5 QUESTIONS AS A PROCESS TO ATTRACT INTERNATIONAL INBOUND TOURISM
Since this article is conceived as A GUIDE TO TOOLS AND EXAMPLES TO ENHANCE INTERNATIONAL MARKET ACCESS, the order of the questions suggest the order in which steps should be taken to attract the desired type of international inbound tourism.
However, the discussion for each question could be also read independently, as a stand alone post in itself, which in any case will provide you valuable knowledge to reach your destination’s objectives.
In the following sections we answer each question and we provide you with examples and tools to tackle all of the questions by yourself.