Our Mission
Our mission is to inspire purposeful travel that broadens perspectives and enriches lives. With a focus on lesser-known places, we craft meaningful stories and data-driven digital strategies to connect these unique destinations with an engaged audience, making travel a force for positive change.
Our Team
Our team is made up of individuals that are passionate about travel and tourism. With over 50 years of combined tourism and digital marketing experience among our team members, we believe our expertise can be a valuable asset to your business or destination.
Operations & Business Development
Florian Herrmann
Founder & CEO
Mary Herrmann
Co-Founder & COO
Kiana Lee
VP of People & Culture
Claudia Rier
Sales Account Manager - Europe
Austin Hawkins
Sales Account Manager
Client Services
Digital Marketing
Patricia Roos
VP Global Strategies
Manuella Arnolin
Global Marketing Manager
Danella Myers
VP of Digital Strategy
Kassia Vinsel
Creative Director
Research
Santiago Rodríguez
VP of Tourism Research & Strategy
Key Collaborators & Contributors
Jennifer Bartlett Henriques
Global Travel Trade Executive
Margo Stoney
Creative Strategist
Mathias Eichler
Web Developer
Paul Doran
Webmaster
Ivie Parker
Director of PR Partnerships
Robb Thomas
Fractional CFO
Our Ambassadors
Our ambassadors tell the stories of destinations by capturing what’s unique and authentic about them. Through photos, videos, and words, they make destinations come to life.
Fun Facts
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Number of languages the Herrmann Global team is fluent in, collectively.
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Herrmann Global works with more than 100 destinations, attractions and brands.
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The number of different countries we have team members living in.
