Since research and analysis empower us to make the best possible decisions and recommendations for our clients, we prioritize data and reporting. We also hone and adjust our methodology regularly as we find new and innovative ways to draw insights from information.
We use data sources such as social media metrics, online listening tools, search patterns, visitation data, and more, to glean insights and measure the impacts of efforts on visitation. By analyzing the work we do, the work our clients do, and work their vendors do, we can help determine the power of traveler sentiment around the world, PR efforts, and marketing campaigns to find the most effective use of time and energy and the optimal ROI.
Perhaps most importantly, we are eager to share our findings. We want our clients to include their teams, other departments, and partner organizations in the reports we create so entire communities can take a holistic approach to their destination’s global visibility.