Global Content Manager Traineeship

Herrmann Global Job Opening
Posted: July 29, 2019

About Herrmann Global
Redefining Travel & Hospitality Marketing

We are an innovative branding, marketing and publishing think tank located in the heart of the Rocky Mountains. We live and breathe our passion for experience-based travel, exploring global destinations large and small. Together with stakeholders, we develop plans and tactics to amplify a unique and superior visitor experience utilizing the latest trends in technology and digital, mobile and social media.

Our mission is to deliver digital solutions, that will “inspire and enable consumers traveling worldwide with a purpose while sharing their digital journeys”. After 18 years of hard work in global hospitality service, travel publishing and destination branding we have seen what motivates leisure and business travelers today: a unique destination snapshot of their personal story they can share.

In a world with global competition, instant access, endless choices and social amplification, travel brands today rise and fall quickly, based on their successful or unsuccessful promise to deliver this story to their core audience. We call it the Digital Age Of Superior Experiences where only a unique, relevant, authentic and visual connection will result in the absolute brand affinity.

Open Position:
Global Content Manager Traineeship

This position will cover a variety of tasks to fulfill the current needs of Herrmann Global and will be an internship position for up to 12 months, approx. 30-40 hours per week with the opportunity to grow into full time position. J-1 Visa Applications are welcome. We operate as a small company and have been growing, so be prepared to wear several hats; however you will learn a great deal about expansion in a thriving businesses and entrepreneurship in addition to the travel marketing industry.

For applications, please send resume and cover letter to

Essential Duties & Responsibilities

Global Content Creation, Curation & Client Management

  • Website management and content creation for our client websites including visual storytelling, copywriting, building itineraries, proof reading in English for international visitors
  • Foreign language creation, including the languages English, Spanish, German, French, Italian, Chinese, Japanese and/or Taiwanese
  • Create and curate stories by managing content via Facebook, Instagram, Pinterest, YouTube, Twitter, Weibo and WeChat
  • Manage multi-lingual media campaigns for the travel and hospitality industry that involves affiliated thirrd party publishers
  • Work closely with clients to identify content needs, priorities and setting up expectations. Work with the clients and internal staff on content strategy documentation and assets including social media, blogs, newsletters and lead generation
  • Implement and adjust content for clients
  • Check and review received contracts for all deliverables
  • Create clear, actionable briefs for content creators (e.g. content producers, copywriters, designers etc.)
  • Contact client to set up a campaign timeline and request materials, set deadlines
  • Provide final results and reports to the client
  • Define policies, standards and guidelines for content creation, maintenance and governance
  • Work with translators to localize relevant content into foreign languages
  • Contribute to creative campaign strategy and delivery and new business initiatives
  • Manage paid media programs on social channels for clients
  • Use analytics tools and interpret data to present meaningful insights to clients and use insights to continually improve strategy and creative and present findings to clients and colleagues
  • Learn and understand key legal aspects of social media management and content creation (e.g. copyright, privacy, user data storage, contest rules, COPA etc) and ensure compliance
  • Maintain client profitability by tracking tie and cost and ensuring projects stay on budget within scope
  • Assist in proposal writing and business development initiatives

Experience and other Skill Requirements:

  • Bachelors degree from a four-year college or university in a related field of study or equivalent combination of education and experience
  • Must have exceptional written and verbal communication skills with the ability to write professionally for varied audiences and in different voices
  • Knowledge in foreign languages preferred, but not necessary
  • Professional level social media experience preferably working in the travel and hospitality industry
  • Experience in developing interactive content (incl. social content) relevant to international audiences in key. markets, such as US, Mexico, Canada, UK, Germany, France, Italy, China, Japan, South Korea
  • Understanding of the principals of content strategy and planning
  • Ability to create content for a number of different B2B and B2C audiences
  • Experience working with a range of content types (social, web, mobile etc.)
  • Understanding of and keen interest in content trends and how they affect content
  • Understanding how social media can be part of owned, earned and paid communication
  • Strong analytical and math skills with proven ability to demonstrate data interpretation
  • Understanding about Real Time Marketing
  • Comfortable presenting in front of clients and colleagues
  • Ability to succeed in a fast-paced, ever changing environment
  • Meet absolute deadlines while exceeding client and team expectations

Skill Requirements for all Herrmann Global positions

  • Care more: exceptional customer service skills
  • Curiosity: a high level of interest in constantly learning new things
  • Problem solving: ability to identify and understand problems and willingness to solve them
  • Sensitivity: a high level of awareness for the needs of colleagues, clients and the Herrmann Global business
  • A global perspective and understanding of different cultures (ideally obtained through travel)

For applications, please send resume and cover letter to